AUREKA
is a variation of Advance (A) + EUREKA.
Eureka (discovery/inspiration) and Advance (progress/evolution) are two words that symbolize the urge to step into the future.
The “A” has multiple meanings, such as “Advance,” “Awaken,” “Artificial,” and “Ascend,” and ‘EUREKA’ = “discovery” is added to it.

On Thursday, July 17, 2025, artists/producers/DJs who are well versed in UK music culture in Japan will gather at
for “AUREKA”, which aims to create new connections and chemical reactions. This year’s inaugural event will feature SPRAYBOX, a leader in UK music culture in Japan, as well as AZUMAI, who released his EP “Rude Boi” from NOISIA’s label “VISION” in April, and continues to gain momentum. In addition, the hard techno party “INFUSE_INTO,” which is attracting attention at various venues in Tokyo, will make a takeover appearance. Beyond the barrier of genres, talented artists who are active in the forefront of the music scene will gather. Don’t miss this opportunity.